Back to Top


Please select the GSM office that you would like to contact from the drop down below to view details
Leadership Team

Leadership Team

Rob Ashmeade – Chief Financial Officer
Rob Ashmeade FCMA joined the GSM Leadership team in April, 2017. With a wealth of experience in working within multinational manufacturing companies Rob’s focus is on ensuring that GSM continues to manage its risk portfolio effectively such that the growth path of GSM will be maintained and the stakeholders of GSM will receive the focused data they require in a timely and compliant manner.
Diane Dick - Human Resources Manager - Global Operations
Diane Dick (Assoc CIPD) joined GSM Automotive in October 2017. With 20 years in HR Management, 14 of those in a global manufacturing and automotive environment, her focus will be in the development of our team members through motivating and empowering each, to play their part in the delivery the company’s global growth strategy. At GSM Automotive our number one asset is the people who work for us.
Andrew Farthing – Chief Executive Officer
Andrew Farthing sits at the head of an experienced Leadership Team. With an engineering and operational background gained in the automotive industry he has led GSM Automotive from a European manufacturer to one which now boasts a global footprint. As a board member Andrew does not merely oversee GSM’s multiple manufacturing sites but also has the responsibility for developing and implementing GSM’s strategic plans for the future.

Edward Matthysen – Vice President, Global Operations
Edward Matthysen joined GSM Automotive in 2019 with a background of senior level positions held with global Tier 1 companies internationally. With a strong focus on operations, lean systems and product launch he has been able to bring essential operational direction to GSM Automotive, with a focus on the companies fast growing global operations in mainland Europe and the USMC region.
Dave Myatt – Vice President, Engineering
Dave Myatt joined GSM in the early part of 2015, having previously occupied senior level positions within a global Tier 1 automotive company. With a background that is steeped in the delivery of innovative complex electronic and mechanical solutions, he has led the rapid expansion of a multi-national engineering team that is able to support GSM’s expanding global customer base.
Brian Reilly – Senior Vice President, Business Development & Strategy
Brian Reilly joined GSM Automotive in 2010 with a background of senior level positions held with global Tier 1 companies both in the UK and overseas. With a focus on customer and product diversification, globalisation and profitable growth he has been able to bring a business acumen that continues to challenge GSM to meet or exceed the exacting requirements of both current and prospective customer.
Vince Bailey MCIPS - Head of Purchasing
Joining in April 2020, Vince brings a wealth of knowledge and experience in the varied basket of global commodity sourcing he has led through his automotive career. As the head of an expanding Purchasing Team Vince brings to the role over 22 years of industry knowledge gained, with company’s producing exterior LED lighting for the Supercar and Luxury vehicle international market. Confident that it’s only through team work that any business can succeed Vince is keen to move forward, at pace, to strengthen supply chains of our manufacturing footprint as it continues along a path of sustained growth.